The evolution of the internet is really remarkable. In recent years, there has been a real change in the search behavior of Internet users. The advent of mobile has also contributed to this evolution. The goal of users is to be able to easily carry out their research online.
Brands must therefore develop their presence on mobile. First, because consumers are becoming more mobile. But, because search engines, especially Google also takes into account the adaptability of your mobile responsive site in its SEO criteria. Hence the interest of making your mobile website friendly.
Respond to a growing expectation of Internet users
Internet users are increasingly using their mobile devices to shop or search online. The way people do their research is an important criterion. It is therefore essential that your site is set up to meet these expectations.
Only in 2015, more than half of French people have been connected to the web every day from their mobile device. The number of mobile users has steadily increased with nearly 2.5 million users between January and February. Uses are changing and internet users are turning more and more to mobile devices to visit a website.
The mobile, a more user-friendly tool
Google constantly strives to please its customers and evolves according to the preferences of Internet users. If it fails to do so, users may go to other search engines. With these changes to mobile, Google favors mobile websites. Solutions that offer Internet users the most relevant and easy experience.
Companies will also have the opportunity to have a tool capable of generating traffic. Indeed, mobile traffic is growing steadily. According to statistics, users prefer to use their smartphone to browse the web.
How user-friendly is your website?
Web usability, or Web usability, is defined by the experience experienced by the user via various factors: the navigation aid, the structure, the design or the ergonomics of an interface. The user-friendliness of a mobile responsive site is an important quality criterion that indicates how easy it is to use a program or website. To do this, design and visual are important from both a technical and a practical point of view. Optimizing the user experience on a website is one of the major disciplines of online marketing because it is one of the criteria for SEO search engines. If you want to provide complete satisfaction to your visitors, gain their trust and encourage them to order any of your products or services, you must be aware of the current trends in.
The user-friendliness of a mobile responsive site describes the ease with which users can navigate and navigate within a website. Quality includes how the site is adapted to a smooth and enjoyable browsing experience , but also how all the features of the site run smoothly. Usability should not be confused with the user experience on a website. While usability is primarily about technical implementation, the user experience is more about what it perceives from the atmosphere of the website.
The Most Important Factors
The standards of good web usability are independent of individual tastes and preferences. It does not matter if it is a simple business site or an online store: the competition is just a click away on the Internet. If the users are not satisfied, they will click on another page in a few seconds.
For this reason, each mobile responsive site administrator must design his offer in an attractive way adapted to his target group. This means that the information sought must be made available to the user as quickly as possible, and in a simple manner. The accessibility of information is as important as a technically perfect representation with all possible conditions of use. The technical, navigation and visual aspects are closely related. Here is an overview of the central points of web usability: